Sweet · Spicy · Tangy
Sweet Potato
Sweet Chilli & Lime
Sweet chilli. A little tang. Plenty of crunch.
You’ll see the pre-order terms before anything is added to your cart.
Less pressure.More flavour.
Vacuum-fried fruit & veg snacks for real-life cravings.
Bold flavours
Real ingredients
Unexpectedly good.


SWEET. SPICY. TANGY. YOUR CALL.
THE CRUNCH
Fruit & veg, vacuum-fried and seasoned by our team.

Sweet · Spicy · Tangy
Sweet Chilli & Lime
Sweet chilli. A little tang. Plenty of crunch.
You’ll see the pre-order terms before anything is added to your cart.
Cinnamon, Chilli & Lime
Cinnamon, chilli and lime. A savoury twist.
THE DISCOVERY TRIO COMING SOON
Three of our flavours in one box: sweet heat, extra spicy and the sweet one.
We’ll email you when the Discovery Trio is ready. This isn’t an order.

We’re breaking up with the idea that looking after yourself has to taste boring.
— TFT
FIND YOUR NEW FAVOURITEOUR THEORY
We believe looking after yourself should leave room for the things you enjoy. Starting with your snack break.

the ingredients
the crunch
Easy ways to mix, top and serve your TFT favourites.

Serving idea · Inspiration
Made with Beetroot + Sweet Potato
Layer it. Top it. Share it.
Makes one sharing plate
Tip: Keep the toppings light and add them just before serving to preserve the crunch. The photo is an editorial interpretation: your stack won’t be as tall or hold its shape the same way.
Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.
A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.

Serving idea · Inspiration
Made with Okra
A little tang. A little topping. Plenty of crunch.
Tip: Our okra is already seasoned, so there’s no need to add extra salt or spice.
Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.
A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.

Serving idea · Inspiration
Made with Jackfruit Cinnamon
Your sweet crunch, with a little extra.
Tip: Add the crisps at the last moment so they stay crunchy.
Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.
A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.
THE RECIPE CHALLENGE
Mix it. Top it. Make it yours. Our recipe challenge is coming soon.
This signs you up for updates about the challenge. It isn’t an entry: rules, dates and prizes will be shared when the challenge opens.



COMING SOON

OPEN. GRAB. SHARE.
Tap for a little crunch.
A little crunch goes a long way.
Sweet · Spicy · Tangy
Sweet Chilli & Lime
Sweet chilli. A little tang. Plenty of crunch.
You’ll see the pre-order terms before anything is added to your cart.
Cinnamon, Chilli & Lime
Cinnamon, chilli and lime. A savoury twist.
THE DISCOVERY TRIO COMING SOON
Three of our flavours in one box: sweet heat, extra spicy and the sweet one.
We’ll email you when the Discovery Trio is ready. This isn’t an order.

SWEET. SPICY. TANGY. YOUR CALL.

Sweet · Spicy · Tangy
Sweet Chilli & Lime
Sweet chilli. A little tang. Plenty of crunch.
We're currently in the process of making the product, and we'll let you know as soon as we start selling and are ready to deliver.
Join our WhatsApp Community for updates
Cinnamon, Chilli & Lime
Cinnamon, chilli and lime. A savoury twist.
SWEET. SPICY. TANGY. YOUR CALL.

Extra Spicy
For the ones who like a little more heat.
For the ones who like a little more heat.
We're currently in the process of making the product, and we'll let you know as soon as we start selling and are ready to deliver.
Join our WhatsApp Community for updates
Sweet · Spicy · Tangy
Sweet Chilli & Lime
Sweet chilli. A little tang. Plenty of crunch.
You’ll see the pre-order terms before anything is added to your cart.
Cinnamon, Chilli & Lime
Cinnamon, chilli and lime. A savoury twist.
SWEET. SPICY. TANGY. YOUR CALL.

Cinnamon, Chilli & Lime
Cinnamon, chilli and lime. A savoury twist.
Cinnamon, chilli and lime. A savoury twist.
We're currently in the process of making the product, and we'll let you know as soon as we start selling and are ready to deliver.
Join our WhatsApp Community for updates
Sweet · Spicy · Tangy
Sweet Chilli & Lime
Sweet chilli. A little tang. Plenty of crunch.
You’ll see the pre-order terms before anything is added to your cart.
SWEET. SPICY. TANGY. YOUR CALL.

Cinnamon
Golden crunch with cinnamon. The sweet one.
Golden crunch with cinnamon. The sweet one.
We're currently in the process of making the product, and we'll let you know as soon as we start selling and are ready to deliver.
Join our WhatsApp Community for updates
Sweet · Spicy · Tangy
Sweet Chilli & Lime
Sweet chilli. A little tang. Plenty of crunch.
You’ll see the pre-order terms before anything is added to your cart.
Cinnamon, Chilli & Lime
Cinnamon, chilli and lime. A savoury twist.
SWEET. SPICY. TANGY. YOUR CALL.
OUR THEORY
Less pressure. More flavour.
We believe looking after yourself should leave room for the things you enjoy. Starting with your snack break.
WHO WE ARE
We’re a student team building The Flavour Theory in India: fruit and vegetable snacks with crunch, character and plenty of flavour.
We work with vacuum-fried ingredients and add our seasonings, creating snacks for the moments when you want something genuinely enjoyable.

HOW IT STARTED
TFT began as a student business project in India. We saw an opportunity in snacking and wanted to build something people would enjoy eating—and a brand they would enjoy being part of.
With a Mexican perspective in the team, chilli, lime and the pleasure of a well-seasoned snack became part of our conversations. The name came first because we liked it. Its meaning is something we’re building through the product: the belief that looking after yourself should leave room for flavour and enjoyment.

Our mission
Make everyday snack breaks more enjoyable through fruit and vegetable snacks with satisfying crunch, flavour and personality.
Our vision
To become a snack brand people return to for their favourites—and follow to discover what comes next.
A snack should earn its place through taste.
Clear ingredients, accurate information and promises we can support.
Room to look after yourself and enjoy the things you like.
Keep exploring, improving and finding combinations worth making again.
Attention to the product, consistency and the people choosing it.
Sweet · Spicy · Tangy
Sweet Chilli & Lime
Sweet chilli. A little tang. Plenty of crunch.
You’ll see the pre-order terms before anything is added to your cart.
Cinnamon, Chilli & Lime
Cinnamon, chilli and lime. A savoury twist.
Easy ways to mix, top and serve your TFT favourites.

Serving idea · Inspiration
Made with Beetroot + Sweet Potato
Layer it. Top it. Share it.
Makes one sharing plate
Tip: Keep the toppings light and add them just before serving to preserve the crunch. The photo is an editorial interpretation: your stack won’t be as tall or hold its shape the same way.
Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.
A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.

Serving idea · Inspiration
Made with Okra
A little tang. A little topping. Plenty of crunch.
Tip: Our okra is already seasoned, so there’s no need to add extra salt or spice.
Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.
A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.

Serving idea · Inspiration
Made with Jackfruit Cinnamon
Your sweet crunch, with a little extra.
Tip: Add the crisps at the last moment so they stay crunchy.
Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.
A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.

Serving idea · Inspiration
Made with Beetroot + Sweet Potato
Layer it. Top it. Share it.
Makes one sharing plate
Tip: Keep the toppings light and add them just before serving to preserve the crunch. The photo is an editorial interpretation: your stack won’t be as tall or hold its shape the same way.
Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.
A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.

Serving idea · Inspiration
Made with Okra
A little tang. A little topping. Plenty of crunch.
Tip: Our okra is already seasoned, so there’s no need to add extra salt or spice.
Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.
A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.

Serving idea · Inspiration
Made with Jackfruit Cinnamon
Your sweet crunch, with a little extra.
Tip: Add the crisps at the last moment so they stay crunchy.
Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.
A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.
THE RECIPE CHALLENGE
Mix it. Top it. Make it yours. Our recipe challenge is coming soon.
This signs you up for updates about the challenge. It isn’t an entry: rules, dates and prizes will be shared when the challenge opens.



COMING SOON
Sweet · Spicy · Tangy
Sweet Chilli & Lime
Sweet chilli. A little tang. Plenty of crunch.
You’ll see the pre-order terms before anything is added to your cart.
Cinnamon, Chilli & Lime
Cinnamon, chilli and lime. A savoury twist.
THE FLAVOUR DROPS
Your favourites, plus new editions to discover.
Something good is in the works.

Sweet · Spicy · Tangy
Sweet Chilli & Lime
Sweet chilli. A little tang. Plenty of crunch.
You’ll see the pre-order terms before anything is added to your cart.
Cinnamon, Chilli & Lime
Cinnamon, chilli and lime. A savoury twist.
Find out where TFT is popping up next.
WHERE NEXT?
Our next stop is still taking shape.
Follow us for the reveal.
CONTACT & FAQ
Questions about an order, a flavour or a pop-up? Send us a message.
Vacuum frying cooks thin slices of fruit and veg under reduced pressure, which lets them crisp at a lower temperature than regular frying.
Jackfruit Cinnamon is the sweet one. Sweet Potato Sweet Chilli & Lime brings sweet heat with a tangy finish. Beetroot Extra Spicy and Okra Cinnamon, Chilli & Lime are savoury.
Check our Find Us page for confirmed pop-ups.
Taxes and shipping are calculated at checkout.