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  • Our Theory
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REAL
INGREDIENTS.
BIG FLAVOUR.

Less pressure.More flavour.

Vacuum-fried fruit & veg snacks for real-life cravings.

PRE-ORDER YOUR FAVOURITE EXPLORE THE FLAVOURS

Bold flavours
Real ingredients
Unexpectedly good.

The Flavour Theory Sweet Potato, Sweet Chilli & Lime pack
The Flavour Theory Beetroot, Extra Spicy pack
SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL.

SWEET. SPICY. TANGY. YOUR CALL.

THE CRUNCH

SERIOUS CRUNCH.
BOLD SEASONING.

Fruit & veg, vacuum-fried and seasoned by our team.

Close-up of a woman about to bite a beetroot crisp against a pink background

FOUR FLAVOURS.Find yours.

Sweet Potato

Sweet Chilli & Lime

Sweet chilli. A little tang. Plenty of crunch.

Pre-order open
Pre-order

Beetroot

Extra Spicy

For the ones who like a little more heat.

Available now

Okra

Cinnamon, Chilli & Lime

Cinnamon, chilli and lime. A savoury twist.

Coming soon
Notify me

Jackfruit

Cinnamon

Golden crunch with cinnamon. The sweet one.

Available now

THREE FLAVOURS.
YOUR CALL.

THE DISCOVERY TRIO COMING SOON

Three of our flavours in one box: sweet heat, extra spicy and the sweet one.

  • Sweet PotatoSweet Chilli & Lime
  • BeetrootExtra Spicy
  • JackfruitCinnamon
GET TRIO UPDATES

We’ll email you when the Discovery Trio is ready. This isn’t an order.

We'll only use your email for TFT updates.

Concept for The Discovery Trio box: Sweet Potato, Beetroot and Jackfruit packs standing in a folding card box
Box concept

YOU WERE GOOD FOR ME.
YOU WERE JUST BORING.

We’re breaking up with the idea that looking after yourself has to taste boring.

— TFT

FIND YOUR NEW FAVOURITE

OUR THEORY

TAKE CARE.
ENJOY MORE.

We believe looking after yourself should leave room for the things you enjoy. Starting with your snack break.

OUR THEORY
A bowl of okra crisps beside beetroot and sweet potato crisps, with a fresh beetroot and sweet potato

the ingredients

the crunch

YOUR SNACK.
A LITTLE EXTRA.

Easy ways to mix, top and serve your TFT favourites.

  • A stack of beetroot and sweet potato crisps layered with yoghurt and tomato salsa, with salsa being spooned on topServing ideaTop it See serving idea: Crunch stack

    Crunch stack

    Beetroot + Sweet Potato

    Layer it. Top it. Share it.

    View serving idea : Crunch stack
  • Crispy okra in a bowl topped with yoghurt, chutney, tomato, onion and pomegranate, with coriander being sprinkled overServing ideaMix it See serving idea: Okra chaat

    Okra chaat

    Okra

    A little tang. A little topping. Plenty of crunch.

    View serving idea : Okra chaat
  • A glass layered with yoghurt, mango and crispy jackfruit pieces, dusted with cinnamonServing ideaMake it yours See serving idea: Jackfruit parfait

    Jackfruit parfait

    Jackfruit Cinnamon

    Your sweet crunch, with a little extra.

    View serving idea : Jackfruit parfait

THE RECIPE CHALLENGE

YOUR SNACK.
YOUR THEORY.

Mix it. Top it. Make it yours. Our recipe challenge is coming soon.

GET CHALLENGE UPDATES

This signs you up for updates about the challenge. It isn’t an entry: rules, dates and prizes will be shared when the challenge opens.

We'll only use your email for TFT updates.

A stack of beetroot and sweet potato crisps layered with yoghurt and tomato salsa, with salsa being spooned on top
Crispy okra in a bowl topped with yoghurt, chutney, tomato, onion and pomegranate, with coriander being sprinkled over
A glass layered with yoghurt, mango and crispy jackfruit pieces, dusted with cinnamon

COMING SOON

A hand picking a sweet potato crisp from a bowl on an orange background

OPEN. GRAB. SHARE.

GO ON,
TAKE ONE.

Tap for a little crunch.

Tap or press Enter

GOOD CHOICE.

Find your flavour.

EXPLORE THIS FLAVOUR

MADE FOR YOUR
IN-BETWEEN MOMENTS.

A little crunch goes a long way.

Snack break at a desk: a hand takes a crisp from a bowl beside a laptop and notebook
Desk break
FOLLOW THE FLAVOUR@theflavourtheory_SEE WHAT WE’RE MAKING (Instagram, Opens in a new window)

THE FLAVOUR DROPS

SAME CRUNCH.
NEW OBSESSION.

Your favourites, plus new editions to discover.

Something good is in the works.

GET DROP UPDATES
Close-up of beetroot and sweet potato crisps with seasoning and a lime wedge

FIND US

Find out where TFT is popping up next.

FOLLOW ON INSTAGRAM — Instagram @theflavourtheory_ (Opens in a new window)

WHERE
NEXT?

Our next stop is still taking shape.

Follow us for the reveal.

FOUR FLAVOURS.Find yours.

Sweet Potato

Sweet Chilli & Lime

Sweet chilli. A little tang. Plenty of crunch.

Pre-order open
Pre-order

Beetroot

Extra Spicy

For the ones who like a little more heat.

Available now

Okra

Cinnamon, Chilli & Lime

Cinnamon, chilli and lime. A savoury twist.

Coming soon
Notify me

Jackfruit

Cinnamon

Golden crunch with cinnamon. The sweet one.

Available now

THREE FLAVOURS.
YOUR CALL.

THE DISCOVERY TRIO COMING SOON

Three of our flavours in one box: sweet heat, extra spicy and the sweet one.

  • Sweet PotatoSweet Chilli & Lime
  • BeetrootExtra Spicy
  • JackfruitCinnamon
GET TRIO UPDATES

We’ll email you when the Discovery Trio is ready. This isn’t an order.

We'll only use your email for TFT updates.

Concept for The Discovery Trio box: Sweet Potato, Beetroot and Jackfruit packs standing in a folding card box
Box concept
SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL.

SWEET. SPICY. TANGY. YOUR CALL.

THE FLAVOUR DROPS

SAME CRUNCH.
NEW OBSESSION.

Your favourites, plus new editions to discover.

Something good is in the works.

GET DROP UPDATES
Close-up of beetroot and sweet potato crisps with seasoning and a lime wedge
← Back to all flavours
  • Sweet Potato — Sweet Chilli & Lime pack

Sweet · Spicy · Tangy

Sweet Potato

Sweet Chilli & Lime

Sweet chilli. A little tang. Plenty of crunch.

Pre-order open

Hey, we're grateful that you're interested!

We're currently in the process of making the product, and we'll let you know as soon as we start selling and are ready to deliver.

Thanks! You're on the list. We'll be in touch as soon as it's ready.

Join our WhatsApp Community for updates
Delivery & returns

Shipping policy · Refund policy

TRY THE OTHERS.

Beetroot

Extra Spicy

For the ones who like a little more heat.

Available now

Okra

Cinnamon, Chilli & Lime

Cinnamon, chilli and lime. A savoury twist.

Coming soon
Notify me

Jackfruit

Cinnamon

Golden crunch with cinnamon. The sweet one.

Available now

SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL.

SWEET. SPICY. TANGY. YOUR CALL.

← Back to all flavours
  • Beetroot — Extra Spicy pack

Beetroot

Extra Spicy

For the ones who like a little more heat.

Available now

For the ones who like a little more heat.

Hey, we're grateful that you're interested!

We're currently in the process of making the product, and we'll let you know as soon as we start selling and are ready to deliver.

Thanks! You're on the list. We'll be in touch as soon as it's ready.

Join our WhatsApp Community for updates
Delivery & returns

Shipping policy · Refund policy

TRY THE OTHERS.

Sweet Potato

Sweet Chilli & Lime

Sweet chilli. A little tang. Plenty of crunch.

Pre-order open
Pre-order

Okra

Cinnamon, Chilli & Lime

Cinnamon, chilli and lime. A savoury twist.

Coming soon
Notify me

Jackfruit

Cinnamon

Golden crunch with cinnamon. The sweet one.

Available now

SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL.

SWEET. SPICY. TANGY. YOUR CALL.

← Back to all flavours
  • Okra — Cinnamon, Chilli & Lime pack

Okra

Cinnamon, Chilli & Lime

Cinnamon, chilli and lime. A savoury twist.

Coming soon

Cinnamon, chilli and lime. A savoury twist.

Hey, we're grateful that you're interested!

We're currently in the process of making the product, and we'll let you know as soon as we start selling and are ready to deliver.

Thanks! You're on the list. We'll be in touch as soon as it's ready.

Join our WhatsApp Community for updates
Delivery & returns

Shipping policy · Refund policy

TRY THE OTHERS.

Sweet Potato

Sweet Chilli & Lime

Sweet chilli. A little tang. Plenty of crunch.

Pre-order open
Pre-order

Beetroot

Extra Spicy

For the ones who like a little more heat.

Available now

Jackfruit

Cinnamon

Golden crunch with cinnamon. The sweet one.

Available now

SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL.

SWEET. SPICY. TANGY. YOUR CALL.

← Back to all flavours
  • Jackfruit — Cinnamon pack

Jackfruit

Cinnamon

Golden crunch with cinnamon. The sweet one.

Available now

Golden crunch with cinnamon. The sweet one.

Hey, we're grateful that you're interested!

We're currently in the process of making the product, and we'll let you know as soon as we start selling and are ready to deliver.

Thanks! You're on the list. We'll be in touch as soon as it's ready.

Join our WhatsApp Community for updates
Delivery & returns

Shipping policy · Refund policy

TRY THE OTHERS.

Sweet Potato

Sweet Chilli & Lime

Sweet chilli. A little tang. Plenty of crunch.

Pre-order open
Pre-order

Beetroot

Extra Spicy

For the ones who like a little more heat.

Available now

Okra

Cinnamon, Chilli & Lime

Cinnamon, chilli and lime. A savoury twist.

Coming soon
Notify me
SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL. SWEET. SPICY. TANGY. YOUR CALL.

SWEET. SPICY. TANGY. YOUR CALL.

OUR THEORY

TAKE CARE.
ENJOY MORE.

Less pressure. More flavour.

We believe looking after yourself should leave room for the things you enjoy. Starting with your snack break.

WHO WE ARE

A STUDENT TEAM
WITH A SNACK THEORY.

We’re a student team building The Flavour Theory in India: fruit and vegetable snacks with crunch, character and plenty of flavour.

We work with vacuum-fried ingredients and add our seasonings, creating snacks for the moments when you want something genuinely enjoyable.

A bowl of okra crisps beside beetroot and sweet potato crisps, with a fresh beetroot and sweet potato

HOW IT STARTED

IT STARTED
WITH A NAME.

TFT began as a student business project in India. We saw an opportunity in snacking and wanted to build something people would enjoy eating—and a brand they would enjoy being part of.

With a Mexican perspective in the team, chilli, lime and the pleasure of a well-seasoned snack became part of our conversations. The name came first because we liked it. Its meaning is something we’re building through the product: the belief that looking after yourself should leave room for flavour and enjoyment.

Three hands sharing a bowl of beetroot and sweet potato crisps on a pink tablecloth

Our mission

Make everyday snack breaks more enjoyable through fruit and vegetable snacks with satisfying crunch, flavour and personality.

Our vision

To become a snack brand people return to for their favourites—and follow to discover what comes next.

WHAT MATTERS
TO US.

  1. 01

    FLAVOUR FIRST

    A snack should earn its place through taste.

  2. 02

    HONESTY

    Clear ingredients, accurate information and promises we can support.

  3. 03

    BALANCE

    Room to look after yourself and enjoy the things you like.

  4. 04

    CURIOSITY

    Keep exploring, improving and finding combinations worth making again.

  5. 05

    CARE

    Attention to the product, consistency and the people choosing it.

FIND YOUR FAVOURITE.

Sweet Potato

Sweet Chilli & Lime

Sweet chilli. A little tang. Plenty of crunch.

Pre-order open
Pre-order

Beetroot

Extra Spicy

For the ones who like a little more heat.

Available now

Okra

Cinnamon, Chilli & Lime

Cinnamon, chilli and lime. A savoury twist.

Coming soon
Notify me

Jackfruit

Cinnamon

Golden crunch with cinnamon. The sweet one.

Available now

SNACK IDEAS.

Easy ways to mix, top and serve your TFT favourites.

A stack of beetroot and sweet potato crisps layered with yoghurt and tomato salsa, with salsa being spooned on top
Serving idea

Serving idea · Inspiration

Crunch stack

Made with Beetroot + Sweet Potato

Layer it. Top it. Share it.

Makes one sharing plate

You'll need

  • 20 g beetroot crisps
  • 20 g sweet potato crisps
  • 3 tbsp thick plain yoghurt
  • 2 tbsp chopped tomato
  • 1 tbsp chopped onion
  • 1 tsp chopped coriander
  • Chilli sauce, to taste (optional)

How to

  1. Mix the tomato, onion and coriander.
  2. Lay a low layer of crisps on a plate.
  3. Add small spoonfuls of yoghurt and the tomato mix.
  4. Repeat once, without pressing the crisps down.
  5. Finish with chilli sauce if you like and serve straight away.

Tip: Keep the toppings light and add them just before serving to preserve the crunch. The photo is an editorial interpretation: your stack won’t be as tall or hold its shape the same way.

Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.

A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.

Crispy okra in a bowl topped with yoghurt, chutney, tomato, onion and pomegranate, with coriander being sprinkled over
Serving idea

Serving idea · Inspiration

Okra chaat

Made with Okra

A little tang. A little topping. Plenty of crunch.

You'll need

  • 30 g okra crisps
  • 2 tbsp thick plain yoghurt
  • 1 tbsp chopped tomato
  • 1 tbsp chopped onion
  • 1 tbsp pomegranate seeds
  • 1 tsp tamarind chutney (optional)
  • Coriander, to taste

How to

  1. Prepare the toppings before opening the crisps.
  2. Put the okra on a plate.
  3. Add the yoghurt and chutney in small amounts.
  4. Finish with tomato, onion, pomegranate and coriander.
  5. Serve straight away.

Tip: Our okra is already seasoned, so there’s no need to add extra salt or spice.

Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.

A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.

A glass layered with yoghurt, mango and crispy jackfruit pieces, dusted with cinnamon
Serving idea

Serving idea · Inspiration

Jackfruit parfait

Made with Jackfruit Cinnamon

Your sweet crunch, with a little extra.

You'll need

  • 20 g jackfruit crisps
  • 120 g thick plain yoghurt
  • 60 g mango, diced
  • A pinch of cinnamon (optional)

How to

  1. Spoon some of the yoghurt and mango into a glass.
  2. Add a few pieces of jackfruit just before serving.
  3. Repeat the layers.
  4. Finish with crunchy jackfruit and a pinch of cinnamon if you like.
  5. Eat straight away to keep the contrast of textures.

Tip: Add the crisps at the last moment so they stay crunchy.

Allergens: Yoghurt contains milk. Check the allergen information of each TFT product and topping before serving.

A serving idea to try, not a tested TFT recipe. Toppings and sides aren’t included in the bag. Quantities are suggestions to try, not the size of our bags.

THE RECIPE CHALLENGE

YOUR SNACK.
YOUR THEORY.

Mix it. Top it. Make it yours. Our recipe challenge is coming soon.

GET CHALLENGE UPDATES

This signs you up for updates about the challenge. It isn’t an entry: rules, dates and prizes will be shared when the challenge opens.

We'll only use your email for TFT updates.

A stack of beetroot and sweet potato crisps layered with yoghurt and tomato salsa, with salsa being spooned on top
Crispy okra in a bowl topped with yoghurt, chutney, tomato, onion and pomegranate, with coriander being sprinkled over
A glass layered with yoghurt, mango and crispy jackfruit pieces, dusted with cinnamon

COMING SOON

SHARE THE BAG

SNACK IDEAS
IN REAL LIFE.

Cinnamon jackfruit crisps in a bowl, with yoghurt served separately on the side
Serve it
Three hands sharing a bowl of beetroot and sweet potato crisps on a pink tablecloth
Share it

PICK YOUR BASE.

Sweet Potato

Sweet Chilli & Lime

Sweet chilli. A little tang. Plenty of crunch.

Pre-order open
Pre-order

Beetroot

Extra Spicy

For the ones who like a little more heat.

Available now

Okra

Cinnamon, Chilli & Lime

Cinnamon, chilli and lime. A savoury twist.

Coming soon
Notify me

Jackfruit

Cinnamon

Golden crunch with cinnamon. The sweet one.

Available now

NEW SNACK IDEAS,
IN YOUR INBOX.

New recipes and Flavour Drops when they're ready.

We'll only use your email for TFT updates.

THE FLAVOUR DROPS

SAME CRUNCH.
NEW OBSESSION.

Your favourites, plus new editions to discover.

Something good is in the works.

We'll only use your email for TFT updates.

Close-up of beetroot and sweet potato crisps with seasoning and a lime wedge

THE FAVOURITES.

Sweet Potato

Sweet Chilli & Lime

Sweet chilli. A little tang. Plenty of crunch.

Pre-order open
Pre-order

Beetroot

Extra Spicy

For the ones who like a little more heat.

Available now

Okra

Cinnamon, Chilli & Lime

Cinnamon, chilli and lime. A savoury twist.

Coming soon
Notify me

Jackfruit

Cinnamon

Golden crunch with cinnamon. The sweet one.

Available now

FIND US

Find out where TFT is popping up next.

We'll only use your email for TFT updates.

WHERE NEXT?

Our next stop is still taking shape.

Follow us for the reveal.

CONTACT & FAQ

QUESTIONS?
WE'RE ALL EARS.

SAY HELLO

Questions about an order, a flavour or a pop-up? Send us a message.

  • Instagram (Opens in a new window)

FAQ

What is vacuum frying?

Vacuum frying cooks thin slices of fruit and veg under reduced pressure, which lets them crisp at a lower temperature than regular frying.

Which flavour is sweet?

Jackfruit Cinnamon is the sweet one. Sweet Potato Sweet Chilli & Lime brings sweet heat with a tangy finish. Beetroot Extra Spicy and Okra Cinnamon, Chilli & Lime are savoury.

Where can I try TFT in person?

Check our Find Us page for confirmed pop-ups.

Your cart

  • Sweet Potato

    Sweet Chilli & Lime

    Pre-order
    —
    Remove Sweet Potato
  • Beetroot

    Extra Spicy

    —
    Remove Beetroot
Subtotal —

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The Flavour Theory

YOUR NEXT FAVOURITE STARTS HERE.

We'll only use your email for TFT updates.

  • Flavours
  • Our Theory
  • Snack Ideas
  • Flavour Drops
  • Find Us
  • Contact / FAQ
  • Instagram (Opens in a new window)

© 2026 The Flavour Theory. All rights reserved.

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  • Privacy policy
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Your cart

  • Sweet Potato

    Sweet Chilli & Lime

    Pre-order
    —
    Remove Sweet Potato
  • Beetroot

    Extra Spicy

    —
    Remove Beetroot
Subtotal —

Taxes and shipping are calculated at checkout.